Rhetorical Situation free essay sample

Situation Analysis of â€Å"The Great Baby Einstein Scam† This text is an argumentative issue giving details supporting why parents should not buy materials, such as videos, in hopes of their babies becoming geniuses. This video, called â€Å"Baby Einstein,† have had a disappointing outcome, which caused an upset, especially with parents. This video used a known genius â€Å"Einstein† to promote its sales. Still, the idea that a caper this big could be pulled off is mind-boggling (Jacobs 537). This text refers to an article, the â€Å"American Academy of Pediatrics,† recommending children under two years old stay away from watching screens (Jacobs 837). The readers are parents with babies six months to two years, wanting them to be very smart. These readers are those that knew Einstein was a genius, which gave the scammers leverage for the â€Å"Baby Einstein† video scam. The readers are those who wanted to believe that there is a magical, wondrous, no parental-guidance-required product that will turn their kids into Mensa members (Jacob 537). We will write a custom essay sample on Rhetorical Situation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The author, Mira Jacob, is an editor at the online magazine Shine. She was intrigued by an article in the New York Times that said Disney was offering a refund to buyers of â€Å"Baby Einstein† videos that did not do as it promised (Jacob 537). The author wants the parents not to depend on every â€Å"educational† toy out there (Jacob 537). One constraint is a large number of parents with babies ages six months to two years were convinced to buy the â€Å"Baby Einstein† video (Jacob 537). Another constraint is parents believing that if their babies watched the video the babies would become geniuses. Another constraint is the combination of our lack of time, our paranoia over our kid’s performance, and our faith in technology that caused this generation of parents to accept the clever advertising of the video to be considered as truth (Jacob 537). The Exigence of this article is parents with babies six months to two years bought a â€Å"Baby Einstein† video and it did not do what it promised. This resulted in a threat of a class-action lawsuit against Disney for â€Å"deceptive advertising† (Jacob 537). Work Cited Jacob, Mira. â€Å"The Great Baby Einstein Scam. † Perspectives on Argument. Ed. Nancy V. Wood. Upper Saddle River, New Jersey. Pearson Education, Inc. 2012. 537. Print.

How to Treat Names of Groups and Organizations

How to Treat Names of Groups and Organizations How to Treat Names of Groups and Organizations How to Treat Names of Groups and Organizations By Mark Nichol Proper names create challenges for writers and editors trying to identify an organizational entity in a way that is both accurate and graceful. For example, in general, if you would precede the name of an entity with the article the in speech, do so in writing, and if not, don’t. This rule applies to organizations: â€Å"Your charitable donation to the March of Dimes helps fund our mission,† not â€Å"Your charitable donation to March of Dimes helps fund our mission.† (The organization’s Web site lists the copyright holder as â€Å"March of Dimes Foundation,† with no article, but refers to itself throughout the site as â€Å"the March of Dimes.†) â€Å"Save the Children has instituted rigorous standards in the communities it supports,† not â€Å"The Save the Children has instituted rigorous standards in the communities it supports.† (â€Å"One could write â€Å"the Save the Children philanthropic organization† to provide context, but â€Å"the philanthropic organization Save the Children† is more elegant.) It is also relevant to corporations: â€Å"GlaxoSmithKline PLC is headquartered in London,† not â€Å"The GlaxoSmithKline PLC is headquartered in London.† â€Å"The Dow Chemical Company is headquartered in Midland, Michigan,† not â€Å"Dow Chemical Company is headquartered in Midland, Michigan.† (But a short form of the name would not be preceded by the article: â€Å"Dow is headquartered in Midland, Michigan.† Usage in corporation names complicates matters somewhat, however. Some firms that include company in their name precede the name with the, and others don’t. (Careful writers and editors will check company literature for proper usage, or delegate the task to a fact-checker.) The same problem occurs when corporation is part of the name: For example, Microsoft Corporation omits the in its official corporate name, but many other such entities include it, as in the Corporation for Public Broadcasting. Number agreement of proper nouns and verbs is also a significant issue. For example, in American English, names of music ensembles, whether orchestras or pop groups, are matched with singular or plural verbs depending on the name: â€Å"Led Zeppelin was an English rock band,† not â€Å"Led Zeppelin were an English rock band.† â€Å"The Beatles were an English rock band,† â€Å"Not the Beatles was an English rock band.† (Note, also, that the, when it precedes a band name, is not capitalized, even if band documentation uses a capitalized the.) However, British English employs plural verbs regardless of the form of the band name: â€Å"Led Zeppelin were an English rock band,† and â€Å"The Beatles were an English rock band.† In the United States, names of athletic teams are always treated as plural, regardless of whether the name is a singular or plural term: â€Å"The Magic are headquartered in Orlando, Florida,† not â€Å"The Magic is headquartered in Orlando, Florida.† (Note that the house style of the New York Times is an exception.) â€Å"The Giants are headquartered in San Francisco,† not â€Å"The Giants is headquartered in San Francisco.† (But â€Å"The San Francisco Giants baseball team is in the National League of Major League Baseball,† and â€Å"The team is headquartered in San Francisco.†) In American English usage, metonymic team references, in which a team is referred to by the place name rather than the mascot name, are in singular form: â€Å"Orlando is on its way to the playoffs,† and â€Å"San Francisco is in a slump.† In the United Kingdom and other countries where British English is standard, a distinction is made between the organization and the athletes as a group: In the former case, the singular form is used (â€Å"The Manchester United Football Club is the most successful football club in England†), but the plural form prevails in the latter case (â€Å"Manchester United are ahead by one point†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†How Long Should a Paragraph Be?5 Examples of Insufficient Hyphenation

Indice de aprobación de visas de turista por país

Indice de aprobacià ³n de visas de turista por paà ­s El à ºltimo aà ±o, EE.UU. emitià ³ un total de 6.740.754 visas de turista sus embajadas y consulados de todo el mundo, pero hay una gran diferencia en el porcentaje de visas que se aprueban segà ºn la nacionalidad del solicitante. En las estadà ­sticas del aà ±o fiscal 2018 de las visas de turista – tambià ©n conocidas como de placer, paseo, B2 o la conjunta B1/B2 o combinada con la BCC o de lser o de cruce. Estas à ºltimas solamente se emiten a los mexicanos que residen a lo largo de la frontera terrestre con EE.UU. Sin embargo, en estas cifras no estn incluidos los turistas que ingresaron sin Visa a EE.UU. por ser nacionales de uno los 38 paà ­ses incluidos en el Programa de Exencià ³n de Visados (VWP, por sus siglas en inglà ©s), como chilenos y espaà ±oles. Por lo tanto, las estadà ­sticas de chilenos y espaà ±oles no aplica a la totalidad de turistas de esas nacionalidades que ingresaron a EE.UU. el aà ±o pasado sino tan solo a las personas que, por cualquier razà ³n, no pueden acogerse al VWP como, por ejemplo, haber previamente estado ilegalmente en el paà ­s o desear permanecer en EE.UU. por ms de 90 dà ­as, etc. Porcentaje de visas de turista aprobadas por nacionalidad Los siguientes son los porcentajes de visas de turista aprobadas en relacià ³n al total de solicitudes,  segà ºn la nacionalidad del solicitante durante el à ºltimo aà ±o fiscal: Argentina: 98,27%Bolivia: 77,81%Chile: 88,66%Colombia: 64,89%Costa Rica: 90,09%Cuba: 49,03%Ecuador: 68,62%El Salvador: 48,51%Espaà ±a: 85,96%Guatemala: 46,38%Honduras: 39,68%Mà ©xico: 75,07%Nicaragua: 53,35%Panam: 88,29%Paraguay: 91,98%Perà º: 71,47%Repà ºblica Dominicana: 50,46%Uruguay: 95,89%Venezuela: 25,72% Estas cifras son por nacionalidad, sin que importar en quà © consulado o en quà © paà ­s solicitaron la visa. Y es que à ©sta puede solicitarse fuera del paà ­s de residencia habitual, pero en ningà ºn caso mejora la posibilidad de sacar la visa y, sin embargo, sà ­ que puede perjudicarla.  ¿Por quà © algunas nacionalidades tienen à ­ndices de negacià ³n de la visa visa ms altas que otras? La visa de turista puede ser denegada por muchas razones. Pero la ms frecuente en todo el mundo es la de no acreditar suficientemente lazos econà ³micos y/o familiares o sociales en el lugar de residencia habitual. Es decir, el oficial consular sospecha que el solicitante de la visa puede quedarse en los Estados Unidos ms tiempo del autorizado o quieren aprovechar su estadà ­a para trabajar. Este problema puede afectar en todo el mundo por igual a solicitantes jà ³venes de cualquier paà ­s que cuando fueron nià ±os nunca tuvieron una visa americana. Sin embargo, en algunos consulados en particular ese tipo de sospechas son, en general, altas para todos los solicitantes, cualquiera que sea su edad. Las razones son varias, por ejemplo, la inestabilidad polà ­tica, econà ³mica y social de un paà ­s, que se refleja en el alto à ­ndice de sus ciudadanos que en los aà ±os anteriores obtuvieron una visa de turista, viajaron a EE.UU. y se han quedado ms tiempo del autorizado. Por ejemplo, el aà ±o pasado todas las solicitudes de visa de turista de ciudadanos de Andorra, Liechtenstein, Mà ³naco y Vaticano fueron aprobadas. Son paà ­ses estables con à ­ndices bajà ­simos de violaciones migratorias por parte de sus ciudadanos. En el otro extremo se encuentran Corea del Norte y Micronesia. En el à ºltimo aà ±o fiscal EE.UU. denegà ³ todas las solicitudes de visa de turista de los ciudadanos de esos dos estados. Un caso a destacar, porque ilustra muy bien este punto, es el de Venezuela. El aà ±o pasado, fueron rechazadas el 74,28 por ciento de solicitudes de visas de turista realizadas por venezolanos en cualquier embajada o consulado de EE.UU. en todo el mundo. En otras palabras, solo una de cuatro peticiones fue aprobada. Diez aà ±os antes, en el aà ±o fiscal 2008, solamente fueron rechazadas un 25,4 por ciento de las visas de turistas solicitadas por venezolanos. Es decir, tres de cada cuatro solicitudes era aprobada.  ¿Quà © saben los consulados sobre el solicitante de una visa? Otro factor que puede influenciar en la diferencia de à ­ndices de aprobacià ³n de las visas es la mayor tendencia en algunos paà ­ses a presentar documentos falsos o realizar declaraciones exageradas, en muchos casos animados por asesorà ­as que venden servicios varios para mejorar la chance de sacar la visa. Las informaciones de los consulados varà ­an de paà ­s a paà ­s pero en general puede decirse que antes de que el solicitante de la visa se presente delante del oficial consular para la entrevista ya el personal consular ha realizado una importante labor. Siempre se verifica la identidad del solicitante en bases de datos propias del gobierno estadounidense y que tienen la misma informacià ³n que los puntos migratorios de entrada a EE.UU. Tambià ©n se verifican los datos biomà ©tricos despuà ©s de tomar huellas y fotos al solicitante. Un grupo de empleados, que pueden ser estadounidenses o locales de gran confianza, busca por cualquier anomalà ­a que pueda aparecer en la aplicacià ³n de la visa. Si algo les llama la atencià ³n, proceden a una investigacià ³n ms en profundidad. Toda esa informacià ³n se presenta al oficial consular que va a llevar a cabo la entrevista y por eso puede tomar una decisià ³n sobre aprobar o negar la visa en apenas dos minutos. Adems, à ©ste puede acceder desde su computadora a todos los expedientes que puede tener el solicitante de la visa como, por ejemplo, previas solicitudes y conocer incluso todas las anotaciones realizadas por otros oficiales consulares desde otro consulado ubicado en cualquier lugar del mundo. Con respecto a la duda de si pueden verificar la informacià ³n de los informes bancarios, no es posible pedir un estado del balance de una cuenta de un ciudadano que no es estadounidense. Sin embargo, por diversos medios sà ­ que es posible para los consulados obtener confirmacià ³n por parte de los bancos sobre si los informes presentados son real y si fueron emitidos en la fecha que consta. La presentacià ³n de documento falsos da lugar a la negacià ³n de la visa por fraude de ley y equivale a cavar uno su propia tumba ya que es un problema muy difà ­cil de solucionar. Serà ­a necesario obtener un perdà ³n o waiver, que es muy complicado obtener. Puntos Clave: visas de turista aprobadas y rechazadas en FY2018 6.740.745: nà ºmero de visas de turista B2, B1/B2 y combinacià ³n B1/B2/BCC aprobadas por los consulados de EE.UU. en todo el mundo en aà ±o fiscal 2018.China: paà ­s con ms visas de turista aprobadas, seguido de Mà ©xico y, en tercer lugar, India.0% solicitudes de visas de turista aprobadas: Corea del Norte y Micronesia.100% solicitudes de visas de turista aprobadas: Andorra, Liechtenstein, Mà ³naco, Vaticano y Sahara Occidental.Factores que influyen en diferencias de à ­ndices de aprobacià ³n: falta de estabilidad econà ³mica, polà ­tica o social de un paà ­s, altos porcentajes de nacionales de un paà ­s que se quedan en EE.UU. ms tiempo que el autorizado y altos à ­ndices de presentacià ³n de papeles fraudulentos o declaraciones falsas durante el proceso de solicitud de visa. Este no es un artà ­culo legal, es solo informativo.

Models of art ( anthropology ) Essay Example | Topics and Well Written Essays - 1500 words

Models of art ( anthropology ) - Essay Example This period from 25 to 220 CE differed from its earlier namesake (Pirazzoli-T'Serstevens 34). As regards the chronology of the Han ceramics, the dates furnished by two pieces are of primary importance, the one, 133 B.C., found by Bushell on a vase of the Dana collection; and the other, 52 B.C., on a jug (Pirazzoli-T'Serstevens 40). There is another vase bearing the year-period Shn chek, i.e., 61-57 B.C.; but the reading of this inscription is still obscure. On the basis of these data, archeologists presume that this pottery originated in the second and first centuries before our era, although it may well be that some pieces belong to the first century A.D., which may be considered as the terminus ad quem. From internal evidence it is possible to fix the date of the type of the hill-censer in the first part of the first century B.C (Pirazzoli-T'Serstevens 42). The widest spectrum of surviving types is found in craft goods of daily use such as ceramics and textiles. Ceramics can be classified according to many different features. Technical criteria, including firing temperatur e and body types; style features, including glaze, decor, and favored shapes; geography or kiln sites; and the issues of taste, use, and markets discussed here are all important. Ceramic wares range from middle-class types to refined luxury wares commissioned by the imperial household and limited to that environment (Spirit of Han 12). Vessels occupied a special position during the Han dynasty as the main tool of cooking and baking. A typical bowl-shaped vessel of Han pottery with oblique handle terminating in an animal's head, much resembling the cooking-vessel found on the stove (Cooper 38). To obtain a clear understanding of this type, archeologists discuss two related bronze types of the same period. By the term chiao tou, two kinds of copper or bronze vessels are understood: (1) a vessel provided with three feet and a handle, and serving to cook food in; (2) a cookingpan, used in camps by soldiers for preparing their food in by day, and for striking the watch by night. The latter vessel is also called tiao tou. To avoid confusion, critics restricted the term chiao tou to the tripod cooking-vessel, and tiao tou to the cooking-pan without feet (Cooper 36). The example selected for analysis is the chiao tou made of bronze (See Appendix, Picture 1). The total height up to the head of the animal is 24.3 cm; up to the rim of the vessel, 16 cm; the height of the feet being 11.2 cm. The diameter of the mouth is 19.8 cm; the depth of the vessel, 7.8 cm. The copper material is covered with black, reddish, and green spots. According to the verbal explanation of a Chinese archologist at Hsi an, the animal forming the handle is "the scaly dragon" and the vessel was used like a ladle, for scooping water, the long neck of the chiao serving as handle (Cooper 37). The animal's neck and feet are curved in a different manner. The neck is joined to the vessel by means of two small parallel pieces, but the whole is made in one cast. The mouth of the monster is wide open. The feet are rounded out, and the lower ends are evidently worked into hoofs. Around the body of the vessel are four parallel raised lines, the so-called "girdle- ornament." Through the

Gaming Industry in Macao Essay Example | Topics and Well Written Essays - 2500 words

Gaming Industry in Macao - Essay Example Monopoly to Liberalisation In the year 1961, the monopoly offered to Tai Hing Company expired. As a consequence, new tenders were invited for the casino operation in Macao. In the year 1962, the Sociedade de Turismo e Diversoes de Macao (STDM) was allowed to have casino concession. On the first January of the same year, STDM was able to successfully take over the gambling franchise. Since the time, gambling has established its own industry. In the process, western games like roulette, blackjack, and craps were introduced as significant games. Undoubtedly, with the passing time, Sociedade de Turismo e Diversoes de Macao (STDM) has emerged as the best known and largest business group in Macao and at the same time it has played a significant role in the territory’s development. The group was established as well as managed by Stanley Ho, who put his effort to introduce it as a mere gambling character, rather as an entity to develop tourism and the entertainment business encouragin g new prosperity for Macao by enhancement of the welfare and living standard of the common citizen of Macao (World Casino Directory Staff, 2011). The Gaming Industry: New Pattern In the month of August, 2001, the Legislative Assembly had officially established Gaming Industry Regulatory Framework. The framework had given an appropriate meaning to the ‘casino’ and ‘ gaming’. The framework had also laid out regulations for concessions system as well as introduced conditions and process for bidding. At the same time, the Casino Concessions Committee was established to be responsible for the works which are responsible to tender invitation and bidding. After a series of tender invitation and evaluation across the globe,... The gaming industry in Macao started back in the year 1934, when for the first time the government in there granted monopoly rights for casino operation. The first monopoly right or exclusive franchise went to Tai Hing Company. At the very first stage, Chinese games were played in Macao. The most ancient game played in the region was believed to be Fantan. The game was supposed to be played with buttons. In this game, the players are required to guess the number of remaining buttons in a cup of buttons with the total number of buttons being divided by four. Another Chinese domino game named as Pai Kao was also considerably popular. The recent recession has put an adverse effect on the industry. The region’s gross gambling revenue from the year 2007 to the year 2008 has increased by 31 %. However, from thereon, the gambling industry has witnessed an obvious downturn trends due to the global financial crisis. Macao is blessed with rich and contrasting cultural characteristics and can be vividly described. The place is strategically located at the Pearl River Delta at the South-eastern coast of Mainland China. This has also been significant to make it an important tourist place. Since many years, the place is known for its enriched gaming Industry. The place is exemplary in exhibiting the tuneful co-existence of both gaming and cultural attractions. Undoubtedly, the industry has been considerable contributor in the economic growth of this region. However, at the same time, it must look at the adverse impacts arising from the expansion of the gaming industry in there. The government must look into the matter carefully to enhance the positive impacts of the gaming industry by curbing out the adverse effects of the same.

NTFS filing system Essay Example for Free

NTFS filing system Essay NTFS is the newer filing system from Windows only Windows 2000 and higher use NTFS and FAT32. Which file system is intended primarily for use in large USB flash drives? I think it would be NTSF it a little more better an newer when it comes to the new OS out there like windows 8/7/ and maybe Vista XP just in case you have application that might run better on vista and XP. Plus since USB didn’t come out until Windows 98 well that when I first saw a USB port Which file system provides support for larger hard drives and better security in the form of encryption and permissions that restrict access by unauthorized users? NTFS is use for security encryption. FAT32 has no security encryption that one reason why Microsoft made NTSF so people can some type of security encryption. It is available in all versions of Windows developed for business environments from Windows 2000 onwards. Encryption is the process of encoding messages or information in such a way that only authorized parties can read it. Encryption does not of itself prevent interception, but denies the message content to the interceptor There is also the Encrypting File System EFS on Microsoft Windows is a feature introduced in version 3.0 of NTFS that provides file system-level encryption. The technology enables files to be transparently encrypted to protect confidential data from attackers with physical access to the computer. EFS is available in all versions of Windows developed for business environments from Windows 2000 onwards .By default, no files are encrypted, but encryption can be enabled by users on a per-file, per-directory, or per-drive basis. Some EFS settings can also be mandated via Group Policy in Windows domain environments. Cryptographic file system implementations for other operating systems are available, but the Microsoft EFS is not compatible with any of them. Why FAT32 is preferred over NTFS file system? I didn’t know people like FAT 31 over NTFS until I took this class.so when I look it up in my text book to see why would someone would preferred FAT32 over NTSF in its because it is recommended for hard disks only if the hard disk must also be accessed by dual- booting with an older version of Windows like Windows 95, 98, or Me. Then I understand since NTSF is not supported by Windows 95, 98, and Me. As with most old software it won’t support new technology unless the new tech is made for the old software but I see people preferred NTFS since it more up to date if someone ask me which one is better FAT32 or NTFS I would tell then to get NTFS.

Mans Discovery Of Fossil Fuels Could Be His Downfall. Discus Essay

Throughout the entire history of mankind, the technological advancements that civilisations have made have always been tied in with the development of energy sources. The first human energy technology was fire, along with human labour as the major energy source. This has bee supplemented by animals for agriculture and transportation since at least the dawn of agriculture some 10,000 years ago. Wind and waterpower for milling grain have also been used nearly as long. The development of the steam engine by George Stephenson in the late 1700’s was the technological breakthrough that led to the industrial revolution. For the first time in human history transportation could be provided without the use of domesticated animals. Steam engines were used in steam locomotives, steam tractors and steam ships (B.Nebel and R.Wright 1995). Stationary steam engines were rapidly established in all the major industries. The major fuel for steam engines was firewood. By the end of the 1800’s, the demand for energy was ever increasing and firewood around industrial centres was becoming scarce. This led to a switch to coal as the major source for fuel and energy. As well as powering steam engines coal became widely used for heating, cooking and industrial processes. Air pollution during the Industrial revolution was far worse than anything seen today. Apart from the smoke and fumes obscuring visibility, they also caused major health problems to the inhabitants of the industrial areas reducing life expectancies, predominantly with respiratory diseases. The simultaneous development of the internal combustion engine, well drilling technology and the capacity to refine crude oil into gasoline and other liquid fuels (B. Nebel et al 1995) in the late 1880’s, produced an alternative to steam power. Air pollution was greatly reduced as coal-fired steam engines and gasoline and diesel engines, and fuel oil furnaces replaced furnaces. Due to the length of time it takes to change from one energy technology to another, it was not until the late 1940’s that oil surpassed coal as the worlds major energy source. World oil use peaked in 1979 when daily production passed 66 million barrels per day (W.Cunningham et al 1993). This was not without problems however. In 1973, the recognition of the increasing dependence of industrialised nations on oil along ... ...nder normal conditions. Extraction of fossil fuels is a dirty and dangerous business, with associated diseases of workers and environmental pollution, such as dust from mining and spills from tankers transporting oil. As can be seen from the various points discussed, the civilisation that we inhabit today is very much dependent on fossil fuels, without them the level of technology that we take for granted today would not exist. The economical, political, social and environmental issued associated with them show the problems of mans dependence on them. With increasing worldwide demand, and declining supplies, every effort needs to be made by governments to find solutions to these problems. This has already started today, with developments in alternative energy sources such as nuclear power, which raises its own issues, and the move towards solar and other renewable energy sources. References Cunningham. W.P and Saigo B.W (1995). Environmental Science: A Global Concern. W.C.B, Bubuque. Nebel B.J and Wright R.T (1993). Environmental Science. Prentice Hall, New Jersey. Pickering K.T and Owen L.A (1995). An Introduction to Global Environmental Issues. Routledge, London and New York.

Axe Essence Essay

Businesses and organizations use advertising as a channel source of marketing in order to communicate a product, service, or idea to a targeted audience. These companies strive to create a particular advertising appeal, which is â€Å"the basis or approach used in a advertising message to attract the attention or interest of consumer and/or influence their feeling toward the product, service, or cause†(Belch & Belch, 2012). The company takes into account various social factors before encoding the message in the ad in order to create a positive attitude toward their brand and product in the market. The two different media channels advertising is used are traditional media, including mass media (television, magazines, newspapers, etc. ), and new media, such as web sites and text messaging. I am prepared to discuss and analyze the advertising objectives and tactics of an Axe Essence body spray advertisement in Rolling Stones magazine. I will discuss the ad’s executional format, targeted audience, and message/persuasion strategy as if I was a brand manager for Axe. Axe Ad  Axe’s executional format of the magazine ad, in Rolling Stone, is a picture of a good-looking couple walking down the sidewalk with two store windows to the right of them. The man’s lower body is stopped and is facing the store window on the right, which has a mannequin dressed in red lingerie in it. The man’s upper body is continuing walking happily with his arm around his girlfriend. In the bottom right corner of the ad is says, â€Å"Part Good. Part Bad. That’s Man’s Essence. New Axe Essence† and has a picture of the new Axe Essence body spray can. The Axe Essence body spray ad is creative and catchy. The use of computer software to edit and manipulate pictures is unbelievable and can help create a stimulating advertisement. This Advertising Objective & Tactics Axe’s advertising objective of this ad is to increase awareness, brand identity, and sales of Axe Essence body spray. We first decided to communicate to our large targeted audience of adult males through a non-personal mass media magazine ad in Rolling Stone using sex and humor appeal. We decided to use the push strategy to persuade and appeal to a specific benefit segmentation of the market. We positioned ourselves in the market emphasizing the product attributes and benefits. This ad is also used in many different magazines reaching adult males. Axe visually utilizes this sexually themed ad to increase the viewer’s attention of the ad and to the product itself. By increasing the viewer’s attention, it also increased the consumer’s retention of the product. It associates different positive attitudes and satisfactions with the product that will also increase word-of-mouth exposure. Ultimately, when the consumer is in need of smelling good, sex, lingerie, or happiness they will think of Axe Essence body spray. Message/Persuasion Strategy The ad’s intended message is that if men use Axe Essence body spray, they attract/lust for sexy women in lingerie, as well as, have satisfaction in their current relationship. The advertising text â€Å"Part Good† insinuates that men are happy and committed to their ordinary beautiful girlfriends. The text â€Å"Part Bad† suggests that men desire sexually appealing women as compared to ordinary, casually dressed women. When stating â€Å"That’s Man’s Essence†, after these two descriptions, it reassures that it is natural and normal for men to have a sexual drive and desire sexy women. It associates the â€Å"Part Good† side with love, romance, and happiness and the â€Å"Part Bad† side with risk, sex, and desires. This message has emotional and humor appeal to the customer. The persuasion strategy for the advertisement is that by being able to attract such beautiful women using the Axe Essence body spray, men will feel better about their self image, have better relationships, appear to be more successful in life, and therefore be more happy and content. This picture also makes the customer feel that by using this product they can get their current girlfriend to wear sexy lingerie. The ad is stimulating and comical because the viewer is trying to figure out why the man’s body is in two parts and in different places. The reason both the man and woman are smiling is to show customer satisfaction of using this product. Summary By using a magazine ad with sex appeal in Rolling Stone, a popular magazine read by adult males, it will increase the consumer’s attention and retention of Axe Essence body spray. The overall message and persuasion strategy of this advertisement is to show the satisfactions accompanied with the product and to motivate consumer’s behaviors of purchase Axe Essence. The sex and humor appeal of this ad will also increase the word-of-mouth advertisement about the product. This ad may be considered risky because of the stereotyping that women are sex objects and men always think about sex, but is effective through the right marketing channel and the fact that â€Å"the use of sexual appeals are quite common in the United States as well as many other countries where the societies are more liberal and accepting of them† (Belch & Belch. 2012). The Axe Essence body spray advertisement is effective, stimulating, well thought out, and develops a positive consumer attitude and perception toward the company and product. The use of computer software and technology to create, edit, and manipulate advertising techniques and tactics in advertising is revolutionary. Any and all ideas are able to come to life, which continues to inspire and evolve the way we communicate and market products and/or services. Axe has a young, energetic, innovative, and outside-of-the-box thinking advertising department that continues to create brilliant ads that appeal to large audiences. They have different advertisements are all the different media channels and their increased sales numbers over the past years reflect their excellent marketing.

An Intro To Psychology Architecture Essay

The term Hypnosis comes from the Grecian ‘ypnos ‘ which means sleep because of the Trance State. However Hypnosis is non sleep because the topic stays qui vive, can speak and travel, and the encephalon moving ridges differ ( What is Hypnosis, n.d. ) . In modern yearss Hypnosis has been used for a figure of grounds. Some people try to halt smoke, loose weight, drug dependence and alcohol addiction Bi Polar upset, ADHD, and schizophrenic disorder, and stress management.A As you can see Hypnosis can and is being used in all sorts of signifiers. For several decennaries, or even centuries, hypnosis was more seen as a circus or charming act. Because of this it has taken for a while to convert the populace that it besides has its practical utilizations. As to the history of hypnosis, the usage of it can be dated back all the manner to the early ages of civilisation. In ancient times, worlds used it for mending intents, particularly in spiritual ceremonials. For illustration, an Indian priest-doctors entered into a procedure of strong visual image and suggestion during which he willed to mend the ill individual. The first modern type of hypnosis started with carnal hypnosis. In 1600-s husbandmans calmed poulets hypnotically by utilizing different methods. In 1800-s people hypnotized birds, coneies, toads and other animate beings. B. Danilewsky experimented with carnal hypnosis and studied its physiological workings in animate beings ( Hypnosis Black Secrets, n.d. ) . The first individual to look into this portion of psychological science was Franz Anton Mesmer ( 1734-1815 ) , an Austrian doctor, who is widely acknowledged as the ‘Father of Hypnosis ‘ . Franz believed that there was a quasi-magnetic fluid in the really air that we breathe and that the organic structure ‘s ‘ nervousnesss someway absorbed this fluid. He cured most of his patients by using magnets to different parts of the organic structure to alter the magnetic flows of the organic structure ( Mark, R. 2002 ) . He was the sire of all major scientists who studied Hypnosis after him, for illustration Marquis de Puysegur and Dr. John Elliotson. Now that we know a small spot about how Hypnosis started, allow ‘s happen out what hypnosis is? Harmonizing to the Encyclopedia Britannica: â€Å" Hypnosis is a particular psychological province with certain physiological properties, resembling slumber merely superficially and marked by a operation of the person at a degree of consciousness other than the ordinary witting province. This province is characterized by a grade of increased receptivity and reactivity in which interior experiential perceptual experiences are given as much significance as is by and large given merely to external world ( Encyclopedia Britannica, n.d. ) . This brings us to the following inquiry, what is hypnosis used for? A better inquiry would really be what ca n't Hypnosis be used for? A Hypnosis, today, is being used for multiple jobs. Some of the more common 1s would be people who try to halt smoke, others who would wish to lose weight and have tried everything else and it did n't work. Some us hypnosis to cover with emphasis related jobs. These would be the more normally know countries hypnosis is used for. Other less known countries hypnosis can be used for would be in assisting epilepsy patients and patients with palsy, Multiple induration, AIDS and malignant neoplastic disease. Hypnosis can in some of these instances help to better the quality of life and in some instances assist in easing a remedy. The most of import portion of this side of Hypnosis is to retrieve that merely people with a grade in medical specialty should pattern hypnosis for these sorts of jobs. An exclusion might be that doctors will give you a referral to a hypnotizer, who is really good reversed it what you need him to make. Hypnosis has besides been known Os have been applied for child birth conditioning and of class the benefits are enhanced if they are used in combination with La Maze take a breathing techniques. There are besides experts who utilize hypnosis for drug dependence and alcohol addiction, these experts are familiar with the 12 stairss of AA and Al-anon and hold pattern in the 12 measure plans and cognize how to utilize hypnosis to assist their clients. Other experts employ hypnosis to assist adult females with the symptoms of PMS ( premenstrual emphasis ) and other hormone related wellness upsets. Hypnosis besides has been found to assist people with ADHD and schizophrenic disorder and bi-polar ( Watkins, 2008 ) . Another particular signifier of hypnosis-called wakened hypnosis — is most effectual for covering with anxiousness panic onslaught. Hypnosis – Hypnosis is sometimes used in combination with cognitive-behavioral therapy for anxiousness. While you ‘re in a province of deep relaxation, the hypnotherapist uses different curative techniques to assist you confront your frights and expression at them in new ways ( Anxiety Attacks and Disorders, n.d. ) . Last but non least, and likely one of the most known utilizations for hypnosis, is to utilize it for diging into repressed kid goon memories. Clinical hypnosis can be used to get the better of many of the clients mental and wellness jobs by theoretically turn uping the beginning of the job in their childhood. This pattern of hypnosis has come under fire recently, some statements made by people that underwent hypnosis to bring out pent-up kid goon memories were really used for cases against parents, siblings and other household members. After long probes most of these instances nil more than person ‘s purportedly long-repressed memories that all of a sudden surfaced under therapy. After reexamining 60 old ages of research and happening no controlled research lab support for the construct of repression, a good known research worker D.S. Holmes suggested, merely half jestingly, that any usage of the construct be preceded by a warning: â€Å" Warning. The construct of repression h as non been validated with experimental research and its usage may be risky to the accurate reading of clinical behaviour † ( Holmes, 1990 ) Ricker, n.d. ) . Defense judicial proceeding in such instances of hypnosis has raised improperness and incompetence on the portion of the healer or practician utilizing hypnosis and/or implicative techniques to retrieve â€Å" repressed † memories which false lead the client to believe that their current symptoms are due to being sexual abused as a kid ( Hansen, 1996 ) . There have been besides studies of tooth doctor utilizing hypnosis during dental surgery to wipe out the hurting. Another usage of hypnosis is called Self-hypnosis, this happens when you hypnotize yourself. This is frequently more practical as a emphasis direction tool than normal hypnosis, as you do non necessitate to hold a hypnotist nowadays. Self hypnosis works reasonably much the same manner as speculation, it helps you loosen up and deflect your head from unpleasant ideas. Together with speculation and imagination, self hypnosis can be a powerful tool to battle day-to-day emphasis and go a portion of a day-to-day emphasis direction modus operandi ( Self Hypnosis, n.d. ) . In decision, as you can see hypnosis can successfully be used for every conceivable job that can problem worlds. In this essay I touched on merely a few utilizations of Hypnosis, the more common 1s like childhood repressed memories, halt smoke, weight loss and stress direction and some of the lesser known 1s like hurting control and child birth. There are likely many more utilizations for hypnosis to be discovered we have n't thought of yet.MentionsAnxiety Attacks and Disorders: Signs, symptoms, and intervention. ( n.d. ) .Helpguide.org: Understand, prevent and decide life ‘s challenges. Retrieved April 7, 2010, from hypertext transfer protocol: //helpguide.org/mental/anxiety_types_symptoms_treatment.htm Hansen, J. , & A ; R.H.A.. ( 1996 ) . Hypnosis – controversial once more.The Ross Institute Internet Archives for the Study of Destructive Cults, Controversial Groups and Motions. Retrieved April 7, 2010, from hypertext transfer protocol: //www.rickross.com /reference/ false_memories/fsm25.html History of Hypnosis: from antediluvian times to modern hypnosis. ( n.d. ) .Hypnosis and self hypnosis secrets -learn hypnosis online. Retrieved April 7, 2010, from hypertext transfer protocol: //www.hypnosisblacksecrets.com/learn-hypnosis/history-of-hypnosis-from-ancient-times-to-nowadays Ibadov, O. ( n.d. ) . History of Hypnosis: From priest-doctors to instant hypnosis.Self Improvement from SelfGrowth.com. Retrieved April 7, 2010, from hypertext transfer protocol: //www.selfgrowth.com /articles/ History_of_Hypnosis_From_Shamans_to_Instant_Hypnosis.html Mark, R. ( 2002 ) Hypnosis ( psychological science ) — Britannica Online Encyclopedia. ( n.d. ) .Encyclopedia – Britannica Online Encyclopedia. Retrieved April 7, 2010, from hypertext transfer protocol: //www.britannica.com/EBchecked/topic/279820/hypnosis Ricker, J. , & A ; Ph.D.. ( n.d. ) . Section 6-16: What are false memories? .Scottsdale Community College. Retrieved April 7, 2010, from hypertext transfer protocol: //www.scottsdalecc.edu/ricker/psy101/readings/Section_6/6-16.html Self-Hypnosis – Relaxation Techniques from Mind Tools. ( n.d. ) .Mind tools – direction preparation, leading preparation and calling raining – right here, right now.. Retrieved April 7, 2010, from hypertext transfer protocol: //www.mindtools.com/stress/RelaxationTechniques/SelfHypnosis.htm The history of hypnosis.Essortment Articles: Free online articles on wellness, scientific discipline, instruction & A ; more... Retrieved April 7, 2010, from hypertext transfer protocol: //www.essortment.com/all/hypnosishistory_rcdg.htm Watkins, C. ( 2008 ) . Hypnotherapy.Northern County Psychiatric Associates Home Page. Retrieved April 7, 2010, from hypertext transfer protocol: //www.ncpamd.com/medical_hypnosis.htm What Is Hypnosis – Toronto Naturopathic Clinic. ( n.d. ) .Toronto Naturopathic Clinic – Toronto Naturopath Sushma Shah ND ( Yonge & A ; Davisville ). Retrieved April 7, 2010, from hypertext transfer protocol: //www.naturesintentionsnaturopathy.com/hypnosis.htm

Wolfgang Keller at Konigsbrau-Tak Essays

Wolfgang Keller at Konigsbrau-Tak Essays Wolfgang Keller at Konigsbrau-Tak Essay Wolfgang Keller at Konigsbrau-Tak Essay Individual Case Analysis Assignment II: â€Å"Wolfgang Keller at Konigsbrau-TAK† MGT 400- Monday 6-8:45 Chelsea Glovis a. What is your assessment of Brodsky’s performance? Please be specific. In my opinion, I believe that Brodsky is one of those individuals who is so intelligent his personality and social interactions suffer. Keller and Brodsky have very different approaches to problems, in addition to being different nationalities, this creates many of the problems that they face. Keller looks at problems and goes above and beyond to try and solve them, whereas Brodsky attacks problems with the textbook methodology (analytical) that is not always the best approach, and isn’t sure how to do anything else. For instance, half of their distributers were not attending the annual distributors’ meeting. Brodsky was already gone for the weekend and unreachable at home. Keller and his staff spent the majority of their weekend personally inviting the distributors, jumping through hoops to ensure they felt appreciated by meeting them at airports or railroad stations. After all of their hard work, the attendance was more than doubled, which was critical for the businesses success. Lastly, Brodsky was dealing with a distributor who he had written off as bad debt of 87,000 euro. Keller was encouraging him to meet with the customer and demand the money. Brodsky resisted at first, then finally called the customer and concluded that nothing could be done. Meanwhile Keller took matters into his own hands and drove to meet with the distributor in person and was able to get a check for the whole amount. It seems to me that Brodsky is making the least effort in regards to personal relations, while at the same time thoroughly completing the tasks he was assigned for sales and marketing purposes. Brodsky is failing to see the larger picture and taking into consideration how relationships directly affect business cohesiveness. I think that he may feel threatened by Keller seeing his recent success and feels that since he is older he knows what is best for the company, although that is clearly not the case. Seeing that Brodsky is so analytical by nature, it provided reasoning behind the way he looked at the tasks at hand. I think that Brodsky could have made a much greater effort in resolving problems with distributors/customers, implementing his sales plan, developing a decent relationship with others, and acting as a manager not just an employee. It is crucial for employees below managers to feel comfortable discussing their thoughts and ideas, not scared and nervous. Brodsky does the least amount of work that meets minimum expectations on most areas of work and tasks that are assigned to him. For example, there was a very serious distributors lawsuit filed by one of the firm’s largest distributors that Brodsky was in charge of handling. In dealing with this issue, Brodsky sent a sales representative to work out the problem. Only after the sales representative failed did Brodsky make an effort to personally contact the distributor. Following their discussion, Brodsky determined that the distributors position was unchangeable. Keller knew this would be a huge deficit to the company if they lost this customer and arranged to have a seat next to them on the plane to work things out. After the plane ride the distributor agreed to drop the suit completely, if Brodsky had made more of an effort initially he could have been much more successful. While he does come up with new innovative methods for increasing sales and completing very thorough analysis, he doesn’t work within a realistic deadline. It is imperative to the success of the company to work in a timely manner so that sales can have a quick turnaround and begin to grow. Managers should be motivating to their employees to work hard and do their best, whereas Brodsky hardly communicates with his subordinates and coworkers thus diminishing any chance whatsoever for good, working relationships to be formed. In order to grow as an individual Brodsky needs to use this constructive criticism and feedback to heart instead of arguing each critique, making excuses and blaming others. b. How effective has Keller been as a coach to Brodsky? Why? Could you have done better? Why and How? I feel the Keller has done almost everything he can think of to try and alleviate the current situation with Brodsky. I think that the two men have such differing approaches in solving problems; a lot of tension is created in the office as well as one on one. The majority of the time, Keller takes problems into his own hands and tries to solve them, I would like to have seen him ask Brodsky to go above and beyond. Such as, arranging seats next to a distributor to discuss the lawsuit, personally invite distributors to the convention, and make a home visit to demand payment from a client. While Keller did allow Brodsky to make an effort, I feel that he could have been more successful if he provided Brodsky with ideas to solve these problems. Because Brodsky is so analytical, it is hard for him to think outside of the box. He is so used to strictly going by the rules and regulations he thinks once he has done those methods there is nothing else he can do. Keller needs to take into consideration Brodsky’s personality, problem solving skills, and relationships with others and in the end he will realize why Brodsky is the way he is. He continues to feel like he is never good enough because of the constant negative feedback that he is given. In my opinion critical feedback should be backed with the same amount of positive feedback as to ensure employees don’t feel inadequate and not valued. In some aspects, Keller and Brodsky share similar personality traits. It is a challenge for both of them to see others perspectives and personalities differences. They are both problem solvers; however attack their problems differently. In my opinion Keller has done all he can think of to help motivate Brodsky and for that I think he has been mostly effective. On the other hand, I wish he would understand their differences and realize why Brodsky does things the way he does. I wouldn’t necessarily say that I could do a better job; I would just approach the situation much differently. I have a way of providing critical feedback intermixed with positive feedback, as well as a course of action to fix the problem all in the same sentence. On top of the feedback, I would also include peer feedback as well as voice the concerns that other employees have expressed. I feel it is necessary to break down the feedback and explain why it is important and beneficial to fix these problems and how it will affect the business as a whole. I feel that this would be beneficial to Brodsky so he can take these specific steps to get better and learn from his shortcomings. Also, I would be more understanding of the way Brodsky operates as a whole and determine the best way to help him start to think outside the box to solve problems. I would also provide definite deadlines for tasks that he is assigned to in order to avoid missing deadlines, taking too long, and falling even more behind. I would give him words of advice and encouragement to make him feel appreciated and determined. Instead of immediately taking matters into my own hands as Keller did, I would allow Brodsky the opportunity to use my methods of completing tasks that were tough situations (i. . telling him to make a house call to discuss getting a payment check from a soon to be bankrupt company). Lastly, I would outline specific goals to accomplish for the next few months or until the next review to motivate him, as well as discuss company procedures that must be followed. These procedures would include mannerisms at work (open communication, proper etiquette, a minimum number of social outings that must be attended, etc. ) With clearly established rules, goals and courses of action, there is little room for him to argue his side. c. What are the underlying causes of Brodsky’s performance problems? What actions should Keller take upon returning to Kiev? Be specific. The majority of Brodsky’s performance problems have to do with two different personalities, traits, management styles, ethnicity, and outlook. Keller is a very hands-on, action-oriented guy who takes matters into his own hands when they are not completed exactly as he would have done it. Although he is very personable and loves to share a lot of his personal life with co-workers he has a difficult time putting himself in others’ shoes. Brodsky on the other hand is a very analytical introvert who completes tasks by the tried and true textbook approaches. He has a hard time thinking outside of the box when it comes to personal interactions and relating with others, in addition he doesn’t like to spend a lot of time bonding with co-workers and keeps the vast majority of his personal life to himself. These two completely different, night and day personalities are bound to clash and create bumps in the road that cause discrepancies. On top of all of that, I think that Keller is so concerned with making sure Brodsky understands where he needs improvement that he forgets to provide positive feedback with a plan of action that Brodsky can follow. In addition, their differences in age and methods to solving problems are completely contradicting as well, especially when Brodsky has shared little information about the way he operates. Brodsky has a hard time taking Keller’s feedback because he doesn’t understand what he did wrong and what he was supposed to do instead. Brodsky is very thorough and will take his time to ensure a task is completed to the best of his ability, while Keller is action oriented and wants to see fast results. Brodsky addresses co-workers in a formal demeanor with a distant management style and minimal personal life sharing, which damaged his overall management style. All in all, their overall management styles were to blame for clashing so drastically. I believe if Keller and Brodsky shared the same viewpoints on management styles and approaching tasks Brodsky’s performance report would have very high reviews. Keller should have clearly established due dates for tasks so as to avoid problems with Brodsky taking too long to complete them, explain what business etiquette the company promotes, provide well-defined expectations, goals, and methods to accomplish, and try to see the world from a different light. He must understand that not every individual functions on the same level, manages and accomplishes tasks in the same manner, and remember how different each person is in this world. Developing a friendlier relationship with Brodsky would make it easier for Keller to share how he feels and hopefully he will be able to provide feedback more than just during a performance review. d. What are the implications for Keller’s own development as a leader? Although Keller has had great success at such a young age thus far in his life, he still has a lot of room to grow as a leader. A great leader needs to be sympathetic with their employees and co-workers and do whatever they can to help them grow as individuals and flourish in the world of business. He must remember that each individual is different and not everyone manages with the same style. These differences are what creates diversity in teams and allows for innovative ideas and thorough discussions. Having faith in your employees is a huge part in being a successful manager. When at first they don’t succeed, provide insight, thoughts, ideas, solutions, etc. to continue to show them how to think outside the box. Keller is so concerned with fast results and finishing tasks on his own that he doesn’t give his employees the chance to learn from his methods. In his mind he is being the best leader he can be, meanwhile Brodsky is under the impression that he is being the best employee he can be. Both of them need to reevaluate their situations and how to work more cohesively together with such differing styles and traits. It is imperative that Keller works on giving positive as well as critical feedback, a defined set of goals and deadlines, an action plan to fix areas where his subordinates aren’t performing up to par, and provide constant feedback so his employees don’t go sixth months thinking they are doing an incredible job when in reality he thinks they are slacking.

Breakfast Roll Call

6:30 A.M. My peaceful sleep and surreal dreams are shattered by the boom of a howitzer cannon. The resounding thunder of the cannon rolls across Lake Maxinkuckee without hesitation. The Culver day has begun. A naA?ve callboy rushes to make reveille call: â€Å"Notice, sirs! Notice, sirs! Bravo Company sirs, notice! Reveille has sounded. Uniform of the day, Duty A, sirs!† I aimlessly shuffle my hands along the window ledge for my glasses; it doesn’t help being awake before sunrise. I lie in bed for a moment, half asleep, pondering the decision I made to become a Culver cadet. I guess I missed the brochure advertising reveille at 6:30. My feet slap down on the cold tile. I open my door to the hallway’s bright lights. The fortunate few who possess the talent to sleep through the cannon remain in their beds until I act as the cannon’s back up. Shuffling along the hallway, I fulfill my position as hall officer. The battered, half-broken broomstick I use every morning doesn’t miss a door—smack, wack. â€Å"Let’s go, get up!† But my words travel across the barren hallway without acknowledgment. On the way back to my room, I give an extra hard wake-up-call to any cadets still sleeping, this time using my fist and the broomstick—bang, wham. From inside the rooms, a common complaint escapes, â€Å"Ok, I’m up! Go away.† It’s too early for leadership. Once in my room, I take my clothes off, grab my towel, and retreat to the warmth of the showers. I turn on the closest knob. Cold water sprays out of the head at first. I jump and back away quickly, every time, I never remember. The callboy’s voice reaches the shower. â€Å"Notice, sirs! Notice, sirs! Bravo Company sirs, notice! First call to BRC, uniform for BRC, duty A, sirs!† My supply of warm water ends a bruptly and I abandon the lighthearted atmosphere of the shower room. In my room I put on my wool duty-pants and tight-fitting duty-A shirt. Formation in the company streets is dark and dreary. Unit Commanders shout commands. â€Å"Form up! Let’s go! Left face, right face.† First sergeants bark out names, â€Å"Carey . . . Here! Hamm . . . Here! Darnell . . . Darnell! Here!† A hundred and fifty drowsy infantry cadets march to the dining hall with the beat of a drum guiding them. Once we’re inside, food lines are long. Glasses slip from lethargic hands— Clink, clink, crshhh. I direct the new cadets to a table and remind them: Personal Inspection is at 7:20 a.m.

Partnership Working Between Service Users And Mental Health Workers Essay

Partnership Working Between Service Users And Mental Health Workers - Essay Example The term users, not only applies to the people with mental disorders but also survivors, family members as well as providers of related services. According to Tait and Lester (2005), the conceptualization of users as providers, as reflected in the current trend of user-led services in UK provides a great opportunity for advancing the partnership working between service providers and the mental service users. The user- led services involve mental services carried out and managed by users through voluntary arrangements in conjunction with health care professionals. The concept of users-led services and the shift from institutionalized mental health care to the community-based care provide another great opportunity for partnership between the practitioners and the users. However, the partnership requires significant training of volunteers, promotion of personal support and user-led advocacy (Sherpherd, Boardman & Slade 2008). The practitioner-patient approach is based on the assumption that users have practical experience with the problems faced by people with mental disorders and therefore can provide the much needed understanding in delivering such services. The Need for a Shift in Attitudes among Practitioners and a Move away from the 'Us and Them' Approach The need for a shift in attitude among practitioners and moving from the ‘us and them’ approach can be attributed to the role of the user and practitioner partnership in the recovery of people with mental disorders. The relationship between the patients and clinicians requires a move from the expert/patient to a partnership in order to facilitate the process of recovery (Tait & Lester 2007). The concept of isolating people with mental disorders has been found to impart limited recovery achievements, with the social inclusion approach emerging as the most effective approach in caring for people with mental disorders. The move from the ‘us and them’ approach requires the recognition o f family members and other supporters crucial in the recovery of a patient as partners in the process of delivering mental health services. Effectiveness of the treatment and recovery process requires a collaborative effort between the practitioners and service users. The recovery approve has been proposed as one of the effective approaches in delivering mental health care services in different countries including United States, New Zealand, Australia and UK (Shepherd, Boardman & Slade 2008). This approach is founded on the basis of partnership between the service providers and service users in enhancing effectiveness of the health care services. The approach provides service users to participate actively in the delivery of the services rather emphasizing on expert/patient boundaries. The process of delivering effective health care interventions requires that health care practitioners shift their attitude from the expertise or authority status to personal coaches ready to offer thei r skills and learn from the patients or service users as well (Sherpherd, Boardman & Slade 2008). Practitioner-patient partnership requires significant trust, openness, honesty and support from both parties. Barriers to the Working Partnership and ways of overcoming them One of the greatest challenges in fostering working partnership between practitioners and mental health patients revolves around the lack of user empowerment. Families, patients